Set SMART Goals to Drive your Social Media Strategy

As an entrepreneur using SMART goals is a tool you can use to set and achieve your objectives, both in your professional and personal life. The SMART model gives you a clear way to measure whether your goals have been properly met. SMART goals are: Specific, Measurable, Attainable, Results-focused, and Time-bound. If you’re looking to grow and improve your social media strategy, then setting SMART goals can help you get motivated and stay focused.


S: Specific

When setting a goal, first you must clearly define what you want to achieve. For example, a vague goal would be “I want to increase my social media reach”. However, a specific goal might be “I want 100 new followers on Instagram” or “I want to increase my Twitter following by 10%”.


M: Measurable

You should be able to measure a goal, so that you have tangible evidence of your progress. Think about the ways you might be able to tell whether you’re on the right track. Are you looking out for an increase in social interaction with your customers? A decrease in phone queries and e-mails? An increase in positive feedback, or higher customer ratings?


A: Attainable

An attainable goal (also called achievable or assignable) is a goal you should realistically be able to achieve. It should challenge you and help you grow, certainly; but it shouldn’t be way out of your reach. Setting an unrealistic goal will demotivate and discourage you. Maybe 500 new follows in a month is realistic, but 500 new follows every week for four weeks is setting yourself up for disappointment. Make sure that you (or your team) have the right knowledge and skills to make your goal a reality.


R: Results-focused

A good goal should focus on relevant outcomes. Say for example, your strategy includes creating video content and uploading it to a dedicated social channel. What are the specific results of that activity – more likes, follows or comments? How do the results (as opposed to the activities themselves) take you closer to your goal?


T: Time-bound

Say you’ve decided you want 200 new members to join your Facebook group – do you want to see that growth in a week, a month, or are you willing to wait a whole year? It’s a specific goal, but it’s not time-bound. Putting a time limit on your goal gives you a definite deadline, and creates a sense of urgency that will keep you working towards it.

Setting Five Important Parameters with the SMART Model 

So to sum it up: A specific goal defines what you want. A measurable goal defines tangible signs of success. An attainable goal defines your capabilities and limitations. A results-focused goal defines the outcomes of your activities. And a time-bound goal defines how long it will take to reach your objective. These five parameters will help you to keep your eye on the prize, as you set SMART goals to take your social media success to new heights.